How should I describe my project to attract the best brand strategist?
Be clear about your project's goals and what you want to achieve. Explain who your audience is and why you need a brand strategy. Mention any specific deliverables you expect, like a brand guide or logo redesign.
What important skills should I look for in a freelance brand strategist?
Check if they understand your industry well. Look for skills in creating brand identities and strategies. They should be good at storytelling and know how to connect with audiences.
How can I assess a brand strategist's past work effectively?
Review their portfolio or case studies to see their previous work. Look for successful brand launches or identity refreshes they have done. Ask if they have experience with brands similar to yours.
How can I make sure the brand strategist understands my brand vision?
Share your brand’s story and mission clearly. Ask them to summarize your vision to see if they get it. This ensures both of you are on the same page before starting.
What is a good way to agree on project deliverables with a brand strategist?
Discuss and list all the tasks you want completed. Set clear expectations about what each deliverable will look like. This helps avoid misunderstandings later.
How can we set milestones to track the project's progress?
Break the project into smaller parts and set deadlines for each. Make sure both of you agree on these timelines. Regular check-ins help keep the project on track.
What should I do to ensure a brand strategist aligns with my company values?
Share your company values and culture with them. See if they have worked with similar values or missions before. This helps in creating a brand strategy that fits your company well.
How do I evaluate the effectiveness of a brand strategy after the project?
Set up key performance indicators (KPIs) that align with your goals. Track these metrics after the strategy is implemented. This helps determine if the strategy is successful.
What's a good way to collaborate with a brand strategist during the project?
Use tools that help in easy communication and file sharing. Be open to their ideas and give constructive feedback. Regular updates and collaboration make the project run smoothly.
How important is it to check references when hiring a brand strategist?
Checking references can give you insights into their work ethic and reliability. It helps you understand their past client experiences. This adds another layer of confidence in your hiring choice.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
