Brand Identity for Michelle Behre Photography

Michelle Behre Photography is a bespoke wedding and commercial photography studio rooted in timeless elegance, and storytelling. As her work evolved toward high-end, editorial, and legacy-driven events, her branding needed to reflect that same level of sophistication.

The goal was to create an elegant and heritage-inspired identity that felt established, exclusive, and enduring. The brand needed to balance editorial polish with warmth, a visual system that communicates luxury.

The creative direction centered around legacy and permanence. Inspired by old-world estates, heirloom detailing, and classic European emblems, the identity was built as a structured logo system rather than a single mark.

A serif-led wordmark anchors the brand with confidence, while the monogram introduces versatility. The crossed key icon reinforces themes of exclusivity, and trust.

The color palette combines deep green, olive brown, ivory, and sand to create richness and contrast. These tones reflect heritage, refinement, and longevity, while remaining neutral enough to feel timeless. Typography balances structure and elegance, pairing strong uppercase forms with softer supporting details to echo the blend of editorial and documentary photography.

The final result is a cohesive and elevated brand identity that positions Michelle Behre Photography as an established, luxury studio. The system is flexible across digital, print, packaging, and watermark applications, ensuring consistency from website to embossed stationery.

The identity feels intentional, and built to last, providing a strong foundation for continued growth while remaining aligned with Michelle’s vision of creating photographs that become heirlooms.