Lobby AI / Brand & Web Design

Sevd Atas

Verified

Lobby AI

Brand Strategy, Visual Identity, Social Media & Landing Page Design

1 — About the Project

Lobby is an AI productivity tool that acts like a digital concierge — organizing your inbox, anticipating your needs, and working in the background. The team approached me to build a brand identity that feels modern, intentional, and human, with soft nods to hospitality.
Alongside the brand, I designed the launch landing page and social media templates to visually introduce Lobby to the world.
Waitlist Page
Waitlist Page

2 — The Process

From the start, we knew we didn’t want something generic. We explored a hospitality-meets-tech concept; something clean and SaaS-like, but with storytelling, softness, and character.
What I worked on:
A complete brand strategy & concept creation
A custom logomark inspired by architectural archways & concierge simplicity
A flexible color palette with strong primary tones and tech-focused tints
Social media design system built around quotes, testimonials, and product moments
Multiple landing page versions centered around a product-led narrative
Brand Elements
Brand Elements
Brand Elements

3 — The Deliverables

Brand strategy & concept creation
Brand guidelines
Visual language inspired by keycards, check-ins, assistant interactions
Social media templates
Landing page
Social Media Template
Social Media Template
Social Media Templates
Behind The Logo
Behind The Logo
Full Landing Page Design

4 — Highlights & Learnings

This project was a deeply collaborative process, from defining the brand concept to refining visuals across multiple touchpoints. We explored different directions and crafted a distinct identity that blends technology with warmth.
While the client ultimately went with an internally-built landing page, the visual identity and system I designed continue to inform their brand ecosystem. It was a pleasure bringing Lobby’s world to life.
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What the client had to say

Sevd is one of the best contractors we’ve worked with. She’s highly responsive, thoughtfully guides you through the branding process, and went above and beyond to help create something truly distinctive in our industry.

Sarah Allali, Floode

Jan 17, 2025, Client

Posted Jun 23, 2025

Brand identity and landing page design for Lobby, an AI assistant merging tech with hospitality. Includes strategy, logo, social templates, and web design.

Likes

3

Views

38

Timeline

Dec 23, 2024 - Jan 17, 2025

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