The Problem As Labor of Love Studio launched a new ceramics space and class program in Denver, their existing Shopify site was no longer a good fit. Originally built to sell small-batch products, the site didn’t reflect their new offerings, lacked the warmth of the studio’s aesthetic, and didn’t give visitors a clear way to explore or book classes.

The Process We started by creating a comprehensive brand style guide using their existing logo suite. From there, I expanded the identity with a full color palette, custom font system, and visual rules to unify the brand. The website was then designed and developed in Framer as a layered, tactile, and design-focused experience. We also integrated KilnFire to manage class scheduling and memberships with ease.

The Outcome The finished site gives Labor of Love a clear and cohesive online presence. It reflects the feel of the studio, highlights the new offerings with clarity, and gives the client a platform they’re proud to share with their community.