Concept creation, brand strategy, and creative direction for... by Sevd AtasConcept creation, brand strategy, and creative direction for... by Sevd Atas
Concept creation, brand strategy, and creative direction for...
Concept creation, brand strategy, and creative direction for Neumenon, a high-fashion brand.
A conceptual study on the duality of elegance and distortion, blending editorial minimalism with avant-garde storytelling.
This phase focused on shaping the brand’s visual world through competitor analysis, moodboard direction, and concept development.
Like this project
Posted Nov 7, 2025
Concept creation, brand strategy, and creative direction for Neumenon, a high-fashion brand.
A conceptual study on the duality of elegance and distortion, bl...