Concept creation, brand strategy, and creative direction for...
Sevd Atas
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Posted Nov 7, 2025
Concept creation, brand strategy, and creative direction for Neumenon, a high-fashion brand. A conceptual study on the duality of elegance and distortion, bl...
Concept creation, brand strategy, and creative direction for Neumenon, a high-fashion brand.
A conceptual study on the duality of elegance and distortion, blending editorial minimalism with avant-garde storytelling.
This phase focused on shaping the brand’s visual world through competitor analysis, moodboard direction, and concept development.