Meet (RAÏ - The Label);

FASHION

Brand Identity Design

Label Design

Bag Design

Pouch Design

RAÏ is a handmade raffia bag and clothing brand rooted in the U.A.E. Unraveling the unique talent of a Lebanese artist, RAÏ provides their audience with an inspiration of nature with their embroidered raffia handbags & handcrafted garments.

Stylish

Nature Inspired

Warm

Sensible

Minimal

Pure

The visual identity consists of bold & soft colors with a golden touch. The logo suite creates a strong brand recognition that matches that brand's roots. Customized, bold logotype evoke elegant and modern emotions and the sub-mark creates a brand story, connecting the U.A.E brand with its local audience.