Brooke & I Brand, Packaging & Web Design

Brooke & I is a luxury wellness brand founded by Idayne, a premier jewelry designer at Kravit Jewelers, and Brooke Burke, a celebrity fitness icon and advocate for holistic living. The brand blends crystal jewelry and sound healing into a single, soulful experience. When Idayne first reached out, the brand didn’t yet exist, only a small collection of jewelry pieces on Kravit Jewelers’ website. She wanted to turn that concept into a complete, standalone brand that feels intentional, refined, and spiritually grounded.

Together, we built Brooke & I from the ground up: starting with brand strategy, developing a full visual identity, packaging experience, and finally designing a Shopify website that brings the entire brand experience to life.

The main challenge was creating a brand that could merge two distinct worlds, the sophistication of fine jewelry and the soulful essence of sound healing, without losing luxury appeal. Nothing existed yet: no logo, no tone of voice, no visual system. We needed to craft every detail from scratch while making sure it felt timeless and aligned with both founders’ vision.

We began with a deep strategy phase to define the brand’s positioning, values, and visual direction.

Brand Strategy: Developed the tone, audience, and core story: “Wear your energy and let the sound guide you.”

Visual Identity: Custom crafted the logo suite, color palette, typography, and hand-drawn illustrations, a balance of modern luxury and spiritual minimalism.

Packaging Design: Designed a ritual-inspired unboxing experience, with QR codes that link to Brooke’s sound healing practices.

Website Design: Designed a Shopify site that feels calm, cinematic, and editorial, blending product storytelling with spiritual guidance.

The result is a fully realized brand ecosystem, from visual identity to digital experience. Brooke & I now feels like a modern sanctuary: soulful yet elevated, grounded yet refined.

The packaging invites ritual; the website guides visitors through the brand’s energy and story; and the overall design bridges beauty, mindfulness, and luxury.

This project represents a complete transformation from concept to launch, turning an idea into a holistic brand experience.