Sunday Superior: Name & Brand
Duties Design Studio
Overview
Sunday Superior is an eco-conscious basics label for Gen-Z, creating clothes that are easy to wear and easy on the planet.
We developed the name and a bold, youthful visual identity designed to resonate across both physical and digital touchpoints. Inspired by slow Sundays and the rejection of formal office attire, the brand champions comfort without compromise.
Type-driven layouts are paired with authentic imagery and a subtle pop of yellow, bringing a sense of optimism, approachability, and ease. The result is a brand that challenges norms quietly — comfortable, confident, and unmistakably weekend-ready.
Key Deliverables
– Naming
– Brand Strategy
– Brand Identity
– Brand Guidelines
– Digital Asset Design
– Print Design
Does your current brand or website live up to the ambitions of your team and the expectations of your audience? Get in touch with us today, and let’s explore what the future of your business could look like.
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Posted Jan 28, 2026
Sunday Superior is an eco-conscious basics label for Gen-Z, creating clothes that are easy to wear and easy on the planet.
