Sunday Superior: Name & Brand
Duties Design Studio
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Posted Jan 28, 2026
Sunday Superior is an eco-conscious basics label for Gen-Z, creating clothes that are easy to wear and easy on the planet.
Overview
Sunday Superior is an eco-conscious basics label for Gen-Z, creating clothes that are easy to wear and easy on the planet.
We developed the name and a bold, youthful visual identity designed to resonate across both physical and digital touchpoints. Inspired by slow Sundays and the rejection of formal office attire, the brand champions comfort without compromise.
Type-driven layouts are paired with authentic imagery and a subtle pop of yellow, bringing a sense of optimism, approachability, and ease. The result is a brand that challenges norms quietly — comfortable, confident, and unmistakably weekend-ready.
Key Deliverables
– Naming
– Brand Strategy
– Brand Identity
– Brand Guidelines
– Digital Asset Design
– Print Design