Essential Branding Package

Pro

Selen Erciyas Ozturk

Starting at

1,500

About this service

Summary

Keep it simple, make it count.

The Essential Branding Package provides the foundational elements your business needs to stand out—a custom logo, cohesive color palette, typography, and a detailed brand style guide. With a focus on simplicity and creativity, I deliver designs that not only look professional but also authentically represent your brand's story, helping you build a lasting connection with your audience.

Process

1. Discovery & Consultation

Every project starts with a conversation. I take the time to understand your goals, your brand, and the story you want to tell. This phase is all about listening, asking the right questions, and making sure I’m fully aligned with your vision.

2. Concept Development

Once I have a clear understanding of what you need, I get to work brainstorming and sketching out initial ideas. These concepts capture the essence of your vision and serve as the foundation for the final design. I’ll share these with you for feedback to make sure we’re heading in the right direction.

3. Design Creation

With the concept approved, I dive into the details. This is where the magic happens—turning ideas into polished, professional designs that reflect your brand’s personality and values.

4. Feedback & Refinement

Your input is essential. I’ll share drafts with you throughout the process, so we can collaborate and fine-tune the design together until it’s perfect.

5. Delivery & Launch

Once the design is finalized, I’ll provide the final files in the formats you need. Whether it’s a logo, branding assets, or marketing materials, I make sure everything is ready for you to use seamlessly.

6. Ongoing Support

My goal is to build lasting relationships with my clients. Even after the project is done, I’m here to help with updates, additional designs, or anything else you might need as your brand grows.

FAQs

What is included in the Essential Branding Package?
The package includes a professionally designed logo, a color palette, typography guidelines, and a brand style guide. These essentials provide the foundation for building a consistent and impactful brand identity.
How long does the process take?
The timeline depends on the scope of the project and your feedback during the process. Typically, the Essential Branding Package is completed within 1-2 weeks.
Can I request additional design elements?
Absolutely! While the Essential Branding Package focuses on the basics, I’m happy to offer add-ons like business cards, social media templates, or additional branding assets. Let me know what you need, and I’ll provide a custom quote.
What if I don’t like the initial design concepts?
No problem! I provide multiple design concepts and include rounds of revisions to ensure the final result matches your vision. Your satisfaction is my top priority.
Will I own the rights to my logo and brand materials?
Yes, once the project is complete and final payment is made, you’ll receive full ownership and usage rights for your logo and other brand assets.

What's included

Brand Strategy
1:1 Consultation to discuss your brand strategy Definition of your brand's core identity Core values and tone establishment
Visual Identity Design
Primary logo design, Color palette selection, Typography pairing, Deliverable File Types (.ai, .eps, .jpg, .png, .svg)
Brand Guidelines
Brand style guide (logo usage, colors, fonts, imagery, tone).
Social Media Launch Graphics
Profile photos, banners

Example projects

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The Social Loft's Brand Identity & Web Design

Brand Identity Design - The Writer Eats

Recommendations

(5.0)

Kathleen Dicomo • Kat Dicomo Photography

Client • Mar 2, 2025

Recommended

Rating: ★★★★★ I recently had the pleasure of hiring Selen at The Drawline to upgrade my Squarespace website, and I couldn't be happier with the results! From the very beginning, Selen took the time to understand my vision and goals, ensuring that the final product truly reflected my brand. My website is now functioning at peak performance and has attracted new clients. I highly recommend Selen to create or upgrade your website. Selen is professional and dedicated to her clients.

Duration

1 week

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer