The Writer Eats needed a brand identity that would blend the art of storytelling with visual content creation for food, beverage, and product brands. The challenge was crafting a visual identity that would convey both professionalism and creative flair while resonating with ambitious brands seeking elevated visual content.

The identity system centers around a circular logo design featuring elegant typography and a bowl motif that symbolizes both sustenance and storytelling. The color palette draws from warm, earthy tones - rich browns, creamy neutrals, and sage greens - creating an inviting aesthetic that mirrors the culinary world.

Typography combines two complementary typefaces: Carbona Variable for its modern versatility and Loretta Display VF for added sophistication. These work together to achieve the perfect balance between contemporary style and timeless elegance.

The brand's visual language emphasizes:

Circular motifs representing wholeness and hospitality

Clean, minimal layouts with considered white space

Textural elements adding depth and warmth

A photography style that highlights natural beauty and craftsmanship

Selen is brilliant! From start to finish, I love how she dives deep to really understand your brand, your vision and transforms it into something you’re proud of. I loved working with her to refresh my branding. At each step, I could see more and more of my vision come to life. Selen brings fresh creativity and perspective to the table. I highly recommend her for any of your branding, website and marketing needs!

— Bhumika from The Writer Eats