How do I define the goals for my content strategy project?
Start by thinking about what you want to achieve. Do you want more people to know about your brand, get more website visitors, or increase sales? Clear goals will help the content strategist design the best plan for you.
What should I know about my audience before hiring a content strategist?
Think about who your ideal customers are. What do they like, and what problems do they have? Sharing this information can help the strategist create content that appeals to your audience.
How do I ensure the content strategist understands my brand's voice?
Share any brand guidelines or past content you love. Explain the tone or style you want to stick to. This will help the strategist maintain consistency in your brand’s messaging.
How do I set clear deliverables for the content strategy project?
Think about what you want the final result to look like. It could be blog posts, videos, or social media plans. Write down the specific formats and quantities you need.
How important is it to discuss deadlines?
Deadlines make sure everything is done on time. Talk about when you need the first draft and the final version. This helps the strategist plan their work schedule too.
Why should I ask for a work plan or schedule?
A work plan shows the steps the strategist will take. It's like a roadmap for the project. It helps you know when to expect drafts, feedback sessions, and the final content.
How do I make sure we have clear communication during the project?
Decide how you both will talk. Will you use email, chats, or video calls? Set regular meetings to discuss progress and ask questions.
What information should I prepare for the first meeting with the content strategist?
Bring details about your business, goals, and audience. Share any current content and ideas you have. This helps the strategist understand your needs right from the start.
Why is it important to review sample work from the content strategist?
Samples show what kind of work the strategist can do. Look for quality and style that matches your brand. It helps you feel confident about their ability to deliver.
How can I measure the success of the content strategy?
Decide on metrics to track, like website visits, social media engagement, or sales. These numbers will show if the strategy is working. Share this with the strategist to keep everyone on the same page.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
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