What's included

• 1. Brand Strategy Framework

  • Mission, Vision, and Values Clear statements defining the brand’s purpose, aspirations, and guiding principles. • Purpose and Positioning Statement A concise statement that highlights the brand’s unique value and place in the market.

• 2. Audience Research and Personas

  • Target Audience Personas Detailed profiles outlining demographics, psychographics, behaviours, needs, and pain points. • Audience Journey Mapping Visual representation of how your target audience interacts with the brand across touchpoints.

• 3. Market and Competitor Analysis

  • SWOT Analysis Breakdown of strengths, weaknesses, opportunities, and threats. • Competitor Analysis Insights into how competitors are positioned, their messaging, and what differentiates the client.

• 4. Messaging and Tone of Voice Guide

  • Key Messaging Pillars Core themes and narratives the brand should focus on to communicate effectively. • Tone of Voice Guidelines Instructions on how to speak consistently to audiences, including examples for formal, casual, or emotive communication.

• 5. Brand Architecture

  • Brand Hierarchy Structure for managing multiple sub-brands, product lines, or services. • Naming Conventions Recommendations or development of brand and product/service names.

• 6. Content Strategy

  • Content Themes and Pillars Topics and ideas that align with the brand’s purpose and engage its audience. • Social Media Strategy Guidelines for platforms, tone, posting cadence, and engagement methods. • Blog/Email Strategy Suggested themes and frequency for publishing content, including newsletter concepts.

• 7. Campaign and Communication Concepts

  • Campaign Frameworks Overarching ideas and strategic direction for marketing campaigns. • KPIs and Goals Specific metrics and outcomes to measure campaign success.

• 8. Visual and Written Communication Guide

  • Communication Style Guide Best practices for writing copy and designing visuals that align with the brand strategy. • Brand Story Development A compelling narrative that captures the essence of the brand.

• 9. Implementation Plan

  • Rollout Plan Timeline and steps for executing the strategy across channels. • Team Onboarding Materials Tools and resources for internal teams to understand and implement the strategy.

• 10. Design Prototyping

  • Digital (e.g., social media graphics, website banners, app interfaces) • Physical (e.g., packaging, merchandise, signage) • Refining designs based on client or stakeholder input during the prototyping phase.

• 11. Brand PR Affiliation

  • Partnership Strategy: • Identifying and proposing potential PR or influencer partnerships aligned with the brand’s values and audience. • Creating a tailored PR strategy for pitching to publications, blogs, and media outlets. • Guidance on building affiliate networks to expand the brand’s reach.