Brand Identity Design

Luigi Abate

Contact for pricing

About this service

Summary

I create culturally resonant and strategically robust brand identities that not only stand out but also adapt to long-term needs. My process goes beyond aesthetics; it is grounded in extensive research, ensuring each brand identity is both contextually meaningful and deeply aligned with the cultural and social narratives of its audience. By drawing on diverse references and integrating sustainability and ethical considerations, I craft brand identities that honour tradition while pushing boundaries.
From initial discovery to final execution, I ensure that every brand I develop is visually compelling and strategically purposeful. This means developing flexible systems—logos, typography, colours, and more—that are adaptable across mediums and platforms, enabling brands to maintain relevance and connection as they grow. With a focus on innovation, authenticity, and strategic foresight, I create brands that are not only built to endure but also designed to inspire.

Process

My Process:
• Discovery and Research: Deep dives into your brand’s history, vision, target audience, and cultural context to uncover the essence of what makes your brand unique.
• Concept Development: Translating insights into strong visual concepts through mood boards, typographic explorations, and aesthetic direction.
• Design Execution: Crafting logos, typography, colour palettes, and graphic systems tailored to your brand’s personality, ensuring all design elements are cohesive and adaptable across various platforms.
• Delivery: Providing all identity assets in a flexible, ready-to-use format, accompanied by clear usage guidelines to maintain consistency across touchpoints.
Outcome:
A visually dynamic and enduring brand identity that establishes a strong foundation for your business to grow and connect authentically with your audience.

What's included

  • Logo Suite

    • Primary logo • Secondary/alternative logos • Icon or submark

  • Wordmark

    • Custom typographic design (if required)

  • Typography System

    • Recommended typefaces for headers, subheaders, and body copy • Styling and usage guidelines

  • Brand Guidelines Document

    • Comprehensive guide on logo usage, typography, colours, spacing, and visual rules

  • Graphic Elements

    • Supporting patterns, icons, or textures that complement the brand identity

  • Digital and Print Assets

    • Social media profile images and banners • Business card design • Letterhead template

  • File Formats

    • Editable vector files (e.g., .AI, .EPS) • Web-ready formats (e.g., .PNG, .JPG)

Recommendations

(5.0)

Sam Narr • Kibbo Kift Agency

Client • Nov 18, 2024

Recommended

I briefed Luigi to craft a new look and feel for our agency, deeply rooted in the principles of utopianism and socialism. He designed a custom logo, developed our website, and more. What sets Luigi apart is his ability to approach the design process with deep thought and adaptability. He is receptive to feedback, skillfully balancing creative negotiation while staying true to the core principles of design.

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe InDesign

Adobe XD

Figma

Industries

Graphic Design

More services

Brand Strategy and Communication

Contact for pricing