IRON CLUB: Building Presence of Bekasi's First Strength Gym

Iron Club was founded to redefine strength training in Bekasi, providing a dedicated space for everyone to train – #StrengthIsForEveryone. As the first strength-focused gym in the area, it aimed to introduce high-performance training and build a strong community of people committed to progress.

As the Social Media Strategist & Content Creator, my role focuses on:

Developing a Strong Online Presence – Creating engaging content that showcases Iron Club’s unique approach to strength training.

Content Production – Capturing high-energy training sessions, athlete stories, and gym culture to establish a distinct brand identity.

Social Media Growth & Engagement – Strategizing content for Instagram and other platforms to attract new members, build a community, and position Iron Club as a leader in strength training.

The core team includes gym owners, strength coaches, and a dedicated fitness community, all working together to grow Iron Club’s impact. With a reach of sports enthusiasts, such as Olympic weightlifters and Powerlifters, our community is also well-known for its top-notch equipment.

Defined Iron Club’s visual identity and messaging – Creating a strong, recognizable brand voice.

Captured high-quality visuals & videos – Showcasing the energy, discipline, and transformation of members through engaging content.

Developed content pillars – Including athlete spotlights, training insights, community events, and educational fitness content.

Implemented social media strategies – Focusing on growth, engagement, and storytelling to attract and retain members.

Working alongside the gym team, I collaborated with coaches, community and professional athletes, and brands to amplify Iron Club’s reach. By leveraging event coverage, brand partnerships, and digital campaigns, we’ve built a thriving online and offline community.

Through consistent branding and strategic content, Iron Club has gained strong online traction, growing its membership base and solidifying its reputation as the go-to strength training facility in Bekasi. The combination of powerful storytelling, high-impact visuals, and community-driven content has made Iron Club more than just a gym—it’s a movement.