Tale+ is a fully remote platform that connects bilingual speech-language pathologists (SLPs) with students across Puerto Rico and the U.S.

As the company grew, they needed to recruit 1–3 certified bilingual SLPs using social media in a creative, strategic, and human-first way.

Recruit 1–3 SLPs in a competitive hiring market

Clearly communicate the benefits of working at Tale+

Create content that felt real, trustworthy, and professional

Test social media (Instagram, Facebook, LinkedIn) as a recruiting channel

Drive qualified applicants and successfully hire 1–3 bilingual speech-language pathologists who met all role requirements.

4 Recruitment Reels:

2 Carousel Posts: Highlighting job perks and core values

Social Optimization: Updated bios, cover visuals, and profile CTAs

Cross-platform Sharing: Posted content on Instagram, LinkedIn, and Facebook

1:1 Strategy Session: Guided the Tale+ team through Meta Ads setup

1 confirmed hire (with additional candidates under review)

30K+ views on top-performing video (boosted with ads)

Additional reels reached 25K and 3K views respectively

With a few tailored videos, a smart strategy, and thoughtful messaging, Tale+ turned social media into a powerful recruiting tool, proving you don’t need a massive budget to make the right hire.