Helping Tale+ recruit bilingual speech language pathologists through tailored video content 💬
Tale+ is a fully remote platform that connects bilingual speech-language pathologists (SLPs) with students across Puerto Rico and the U.S.
As the company grew, they needed to recruit 1–3 certified bilingual SLPs using social media in a creative, strategic, and human-first way.
📌 The Challenge:
Recruit 1–3 SLPs in a competitive hiring market
Clearly communicate the benefits of working at Tale+
Create content that felt real, trustworthy, and professional
Test social media (Instagram, Facebook, LinkedIn) as a recruiting channel
🎯 The Goal:
Drive qualified applicants and successfully hire 1–3 bilingual speech-language pathologists who met all role requirements.
📱 What We Created:
4 Recruitment Reels:
2 Carousel Posts: Highlighting job perks and core values
Social Optimization: Updated bios, cover visuals, and profile CTAs
Cross-platform Sharing: Posted content on Instagram, LinkedIn, and Facebook
1:1 Strategy Session: Guided the Tale+ team through Meta Ads setup
Paid Ads Consulting: Provided direction on budget, targeting, and boosting best practices
📊 Campaign Results:
3 confirmed hires (with additional candidates under review)
30K+ views on top-performing video (boosted with ads)
Additional reels reached 25K and 3K views respectively
💡 The Takeaway:
With a few tailored videos, a smart strategy, and thoughtful messaging, Tale+ turned social media into a powerful recruiting tool, proving you don’t need a massive budget to make the right hire.
1 like · 42 views · Jun 20, 2025
Recruited bilingual speech-language pathologists for Tale+ with video-led content. 3 hires confirmed, 30K+ views, boosted reach across IG, FB, and LinkedIn.
Timeline
May 1, 2025 - Jun 20, 2025
