📌 The Challenge: Vota Fácil wanted to educate Puerto Ricans on Ranked Choice Voting (RCV) in a way that felt clear, engaging, and approachable, not like another dry and boring political discussion.

The goal? Make RCV easy to understand, get people talking about it, and grow their audience.

🤝 What We Did: Instead of overwhelming people with text-heavy posts, we went all-in on short-form video. Every piece of content was designed to feel like a casual, friendly chat, breaking down a complex topic in a way that was simple and shareable.

✅ Focused on video-first content to maximize engagement ✅ Simplified messaging to make RCV accessible to everyone ✅ Created 4 short-form videos answering the most common questions ✅ Refined brand visuals to ensure a cohesive, professional look

📈 Results:

Instagram grew from 40 to ~2,000 followers in under 2 months (15x growth!)

Our first video hit 73,000 views, 3,000+ comments, and 3,000+ shares all organically

Content was shared by local celebrities & political figures, expanding our reach

Led to conversations with legislators about supporting RCV

💡 The Takeaway: When done right, social media isn’t just about posting: it’s about connecting, educating, and sparking real conversations. This campaign proved that even complex topics can be engaging, fun, and widely shared when approached the right way.

"Adriana has done an incredible job in revamping and growing VotaFácil’s social media presence. Our account’s following has grown 15x and our reach has improved 100-fold (yes, one hundred) since we started working with her. She took the time to clearly understand our goals, the social media landscape for our particular topic, and coached me through the best way to present myself to our audience. The results speak for themselves. She brings the perfect blend of strategic understanding and attention to detail to everything she does. On top of all that, it’s simply a ton of fun to work with her. I cannot recommend her enough." - Oscar Cullen López, Spokesperson for Vota Fácil