QT Studios - Branding, Website, and Digital Strategy by Rosie Linares DíazQT Studios - Branding, Website, and Digital Strategy by Rosie Linares Díaz

QT Studios - Branding, Website, and Digital Strategy

Rosie Linares Díaz

Rosie Linares Díaz

QT Studios - Branding, Website, and Digital Strategy

A holistic approach to branding, website design, and digital content management for a queer- and BIPOC-centered creative space.

Project Summary

QT Studios is a creative space dedicated to queer and BIPOC artists in San Francisco. I developed and implemented a comprehensive digital strategy to amplify its mission, support community storytelling, and enhance online engagement. This included branding, website design, blog creation, and social media management across Instagram and YouTube.

Roles/Skills:

Branding & Identity
Web Design (UX/ UI)
Social Media Management
Digital Content Strategy
Content Creation

Tools:

GitHub (for website)
Adobe Creative Suite & Figma (for design)
Instagram (for social media and ads)
YouTube (for video)
Metricool (for tracking & insights)

Deliverables:

Branding Development: Developed the visual identity for QT Studios, including mood boards, customer personas, and a logo in collaboration with a graphic designer.
Website Design: Designed and built an intuitive, accessible website to showcase QT Studios’ services, including a blog and contact section.
Social Media Strategy: Managed Instagram to increase engagement and build community, growing the account to 200+ followers. Set up and visually structured YouTube for future content.
Content Strategy & Blog: Created a blog to highlight community stories, events, and creative initiatives at QT Studios.

Project Outcome:

Boosted engagement through Instagram campaigns, resulting in a growing, engaged community.
Positioned QT Studios as a welcoming space for queer and BIPOC artists in San Francisco with a clear, vibrant digital presence.

Featured Media

Logos

QT Studios Wordmark Logo
QT Studios Wordmark Logo
QT Studios Mascot Logo
QT Studios Mascot Logo

Website

QT Studios Website - Desktop
QT Studios Website - Desktop
QT Studios Website - Tablet
QT Studios Website - Tablet
QT Studios Website - Mobile
QT Studios Website - Mobile
QT Studios Website - Desktop View
QT Studios Website - Desktop View

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Instagram

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Posted Aug 3, 2024

Led the branding, website design, and digital strategy for QT Studios, creating a vibrant online presence to engage and empower queer and BIPOC artists in SF.