
QT Studios - Branding, Website, and Digital Strategy
A holistic approach to branding, website design, and digital content management for a queer- and BIPOC-centered creative space.
Project Summary
QT Studios is a creative space dedicated to queer and BIPOC artists in San Francisco. I developed and implemented a comprehensive digital strategy to amplify its mission, support community storytelling, and enhance online engagement. This included branding, website design, blog creation, and social media management across Instagram and YouTube.
Roles/Skills:
Branding & Identity
Web Design (UX/ UI)
Social Media Management
Digital Content Strategy
Content Creation
Tools:
GitHub (for website)
Adobe Creative Suite & Figma (for design)
Instagram (for social media and ads)
YouTube (for video)
Metricool (for tracking & insights)
Deliverables:
Branding Development: Developed the visual identity for QT Studios, including mood boards, customer personas, and a logo in collaboration with a graphic designer.
Website Design: Designed and built an intuitive, accessible website to showcase QT Studios’ services, including a blog and contact section.
Social Media Strategy: Managed Instagram to increase engagement and build community, growing the account to 200+ followers. Set up and visually structured YouTube for future content.
Content Strategy & Blog: Created a blog to highlight community stories, events, and creative initiatives at QT Studios.
Project Outcome:
Boosted engagement through Instagram campaigns, resulting in a growing, engaged community.
Positioned QT Studios as a welcoming space for queer and BIPOC artists in San Francisco with a clear, vibrant digital presence.
Featured Media
Logos

QT Studios Wordmark Logo

QT Studios Mascot Logo
Website

QT Studios Website - Desktop

QT Studios Website - Tablet

QT Studios Website - Mobile

QT Studios Website - Desktop View
YouTube
Instagram
0 likes · 73 views · Aug 3, 2024
Led the branding, website design, and digital strategy for QT Studios, creating a vibrant online presence to engage and empower queer and BIPOC artists in SF.