$7.6M in Revenue (19% YoY Growth)
Larissa Campa
Email and SMS Marketing Impact for E-commerce Brand
Over 30% of revenue coming from the email + sms channel. 19% growth YOY
Spearheaded email and SMS marketing strategies, contributing over 30% of total revenue from these channels and driving a 19% year-over-year growth in attributed revenue.
Optimized campaigns and flows through advanced segmentation and data-driven automation strategies, improving customer engagement and retention.
Implemented advanced segmentation techniques to target key customer groups, including re-engagement and win-back strategies, successfully reducing churn and increasing lifetime value.
Conducted A/B testing on subject lines, email content, and send times to refine performance, increasing open rates, click-through rates, and conversions.
Utilized Klaviyo analytics to track deliverability metrics, refine strategies, and identify high-growth opportunities, enhancing overall marketing impact.
Ensured alignment with brand voice and objectives while leveraging data-driven insights to drive ROI across both email and SMS channels.
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Posted Aug 14, 2024
E-commerce growth for Food & Beverage brand: Drove 30%+ of revenue via email/SMS with 19% YOY growth. Optimized campaigns, flows, segmentation, and testing.
