Spearheaded email and SMS marketing strategies, contributing over 30% of total revenue from these channels and driving a 19% year-over-year growth in attributed revenue.

Optimized campaigns and flows through advanced segmentation and data-driven automation strategies, improving customer engagement and retention.

Implemented advanced segmentation techniques to target key customer groups, including re-engagement and win-back strategies, successfully reducing churn and increasing lifetime value.

Conducted A/B testing on subject lines, email content, and send times to refine performance, increasing open rates, click-through rates, and conversions.

Utilized Klaviyo analytics to track deliverability metrics, refine strategies, and identify high-growth opportunities, enhancing overall marketing impact.

Ensured alignment with brand voice and objectives while leveraging data-driven insights to drive ROI across both email and SMS channels.