The personal brand of the partner-director of Grupo Consumoteca, a consumer research company for brands, was struggling to gain traction on social media. Despite participation in numerous events, the content failed to engage the audience, and due to a busy schedule, timely posts were often missed.

To address this, we implemented a strategic solution focused on creating consistent weekly editorial themes and a well-planned content strategy to better understand the audience. Initially, the Instagram following was just 18,000.

We introduced weekly content, strategic editorials, a detailed content calendar, and proactive audience interaction. These actions helped the profile grow to 56,000 followers in just 6 months. Furthermore, the account was perfectly positioned to launch the first season of the podcast É tudo culpa da cultura, which, in its debut season, reached 8th place in the Society and Culture category on Spotify.