Comprehensive Social Media Revamp for a Lifestyle Brand

Rocio Estevez

Content Strategist
Marketing Strategist
Social Media Manager
I have managed over 15 social media accounts across sectors such as beauty, lifestyle, hospitality, gastronomy, and more. My responsibilities included strategic planning, daily community management, creative direction for content, impactful caption writing, and executing targeted promotions.
Key achievements:
Increased engagement rates by an average of 35% within the first six months of management.
Achieved organic follower growth ranging from 20% to 50%, tailoring strategies to each brand’s unique needs.
Boosted monthly reach by up to 70%, successfully connecting content with key new audiences.
Delivered promotional campaigns with an average conversion rate of 15%.
Each strategy was meticulously crafted and refined to maximize impact, ensuring consistent communication aligned with the brand’s identity and business objectives.
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