RABANNE SNOW TRIP

Objective: Generate awareness around the new launches of the OLYMPEA PARFUM & INVICTUS PARFUM collections, and highlight the brand's presence at Cerro Bayo. Strategy: A trip to Villa La Angostura with influencers who are brand ambassadors to promote content creation and brand love on their profiles. A luxury brand experience. Who joined us? Celebrities such as Emilia Attias, Jimena Barón, Caro Kopelioff, Cachete Sierra, Agus Bernasconi, and Maxi Espíndola.

Brand trips are now one of the best influencer marketing strategies to boost brand awareness through high-quality content creation. They also provide unforgettable experiences that strengthen the brand-talent connection, breaking the barriers of a typical commercial action.