Executive Presence Strategic Review

I completed an Executive Presence Strategic Review for a senior leader at a healthcare company, developing a tailored social media strategy that aligned with corporate values while ensuring his authentic voice remained at the forefront. The project involved a comprehensive audit of his existing digital presence, identifying opportunities to enhance his thought leadership positioning and engagement with key stakeholders. I crafted a strategic content plan that balanced corporate messaging with personal insights, helping him communicate complex health topics in an approachable way. This included recommendations for post frequency, tone, and content themes that resonated with both internal and external audiences. As a result, his social media presence became a powerful platform for reinforcing the company’s mission, increasing engagement, and positioning him as a trusted voice in the industry.