Tone of Voice Guide for Startup

I developed a comprehensive tone of voice guide for a startup fintech app, designed to establish a clear, consistent, and engaging communication style across all touchpoints. The guide aligns with the company's brand values and growth objectives, providing practical guidelines on language, tone, and style to ensure messaging resonates with their target audience. It includes examples of brand-appropriate messaging, do’s and don’ts, and adaptable frameworks for various platforms such as social media, website content, and customer communications. This resource empowers the team to communicate with confidence and clarity, building trust and connection with users while maintaining a distinct and recognizable brand voice.