Reworked brand deck and positioning to increase Millennial and Gen Z interest. Created original social content, memes, flavors. Automated email and text flows.

Worked with the Underhill Film team to develop a spoken-word and NYC jazz feel to this collaboration between Artnet and Cadillac, marking the return of CELESTIQ

Ask: increase both views and viewer duration with a seamless video script from intro to conclusion while also: storyboarding + location scouting + more

Ask: concept and write an inspiring 60-second promo video targeting diaspora artists for NonResident's label launch. 48-hour turnaround from conception to fin

Ask: Lead design and writing teams RE: Narrative + UX/UI for Nike app events + implement new Shoe Finder to engage 2C walkers and joggers across all channels.

Ask: explain/relate the history of lotas for our South Asian audience + their utility for western audiences + the purpose behind this design + nike style copy.

Wrote copy in partnership with Amplify UK for OOH billboards, signage, and wraps for SheaMoisture to promote attendance at Essencefest.

Found ideal moments and partners to target media buys + PR activations on Reddit, OOH, IRL. Sold $8m strat on making TW and cherries synonymous w/ volatility.

Increased PointBet's visibility and unique offerings in the competitive sports betting world by providing new app integration and game concepts.

Ask: Work with a team of strategists and Nike North America to transform the future of Nike social content with a focus on UGC and low-fi production.

Ask: explain the inspiration behind the design while weaving product specs and functions into the story + social strategy. Yielded 8k followers since Drop 2

Ask: for this final episode, we scaled back and simply let two legends lead the show without any distraction. Sometimes less is more ++

Ask: I was tasked with helping bring visual imagery, themes, tones, and texture to a written poem on climate change that imagines a world without flowers.

Ask: assist with writing and creative direction for Naman's debut EP alongside Kahani.

Ask: report news and analysis for the NY Giants and Knicks @ Sports Media 101 > Now Giants Wire at USA Today. (Note** all articles are old; this is a sample).

Helped Smartsheet redirect its target audience to enterprise clients as a customizable and automated full service PMO rather than competing with simple PM tools

Ask: help bring more views for episodes 2-4 after weak numbers for episode 1 via storyboarding, scriptwriting, social rollout strategy, and more.

Ask: full website copy audit + social media strategy and campaigns > Led to a clearer brand message > More than doubled annual donations and follower count.

Knee With Me is a spec, multiplatform, and discourse-based social justice reform campaign inspired by former NFL star Colin Kaepernick.

Ask: client requested a detailed song review to generate additional web content and dialogue for an artist collaboration. Voice preference: Millenial/Gen Z