The foundation of any good strategy starts with someone like me, with their sleeves rolled up, drinking anything but water, and doing research in complete darkness at 2 am (actually, it starts before that because it never really stops, it just goes on a specified tangent upon request but let's digress).

You can expect me to collect data and connect dots.

Eavesdrop and gather social listening data from Ingefy Atlas and Google Trends.

I'll even get custom surveys out to your audience via Suzy.com

And because I'm a nice guy, I'll happily kill hours reading comments from your customers and those of your competitors.

I will then pick out the fruits of this labor and take them back to my kitchen-lab, where I'll then analyze my findings through the lens of your needs and the greater cultural trends I've been obsessing over.

Then I let it marinade. Then I add my patented hot sauce blend of creative juices.

Before you know it, out of the oven comes a three-course campaign with a theme, an angle, and wit, nestled nicely on an aromatic bed of science, and emotion, and even comes with instructions on how to consume it. And if you don't like it, I can always go back to the kitchen and whip up something else with the same ingredients.

I do it all, whether you want some junk food, something gourmet, or something in between.