INHABIT (2024 - Present)

Leading comprehensive digital communication strategy for InHabit, a regenerative mission-driven project that bridges web 2.0 and web 3.0. Key responsibilities include:

Developing brand identity in content and messaging, collaborating with design and development teams

Developing and implementing a multi-platform social media strategy to engage diverse audiences in order to grow Inhabit's social media presence

Researching and writing stories aligned with the regenerative mission of Inhabit

Creating compelling copy for website, newsletters, and marketing materials

Exploring Web 3.0 engagement opportunities, including cryptocurrency forums and ReFi communities

Tracking and analyzing communication performance across platforms, optimizing for maximum engagement

Planning and executing content needs, including field trips, footage capture, editing, and post-production

Directing teams when relevant or necessary for content creation and strategy implementation