Ganadería Colombiana Sostenible (2018 - 2020)

I was in charge of TNC's content efforts for the Sustainable Colombian Cattle Ranching project (GCS), a multi-stakeholder initiative promoting sustainable livestock practices and forest conservation. Key responsibilities included:

Conceptualized and produced comprehensive audiovisual content to showcase the project's impact on biodiversity, carbon capture, and sustainable land use

Developed engaging infographics highlighting key project outcomes, including an average 25% increase in milk production and 24.8% increase in biomass production

Created and managed the production of editorial products, including presentations and reports detailing the project's contributions to Colombia's economy and environment

Designed educational materials for various audiences, such as the "Bitácora del explorador sostenible," a children's activity book explaining sustainable cattle ranching

Translated complex technical information on silvopastoral systems and their benefits into accessible content for farmers, policymakers, and the general public

Collaborated with project partners, including GEF, FEDEGAN, CIPAV, and Fondo Acción, to ensure consistent messaging across all communication channels

Supported the dissemination of project results, reaching over 4,000 farming families across 87 municipalities in five regions of Colombia

This role demonstrated expertise in creating impactful communication materials for a large-scale sustainable agriculture project, effectively conveying its environmental and economic benefits to diverse stakeholders.