Coalición Agua para Colombia (2018 - 2021)

Led communication strategies for Coalición Agua para Colombia, a multi-stakeholder initiative aimed at ensuring water security in Colombia. Key responsibilities and achievements included:

Developed and executed comprehensive communication plans to raise awareness about water security challenges in Colombia, targeting diverse audiences from policymakers to the general public

Managed the communications and marketing working group, coordinating efforts with 40 partner organizations from various sectors including government, industry, finance, NGOs, and civil society

Created engaging content to showcase the importance of water funds and nature-based solutions in addressing water security issues

Produced technical documentation and user-friendly materials to explain complex water management concepts and the coalition's strategies

Conceptualized and implemented campaigns like #MejorEnVaso, promoting sustainable water consumption practices in partnership with private sector allies

Collaborated with cross-functional teams to ensure accurate representation of scientific data and technical information in all communication materials

Contributed to stakeholder engagement strategies, supporting the adoption of water funds and sustainable water management practices across 15 major river basins in Colombia

Helped communicate the coalition's impact on 22 million people and its role in protecting areas that represent 48% of Colombia's GDP

Supported the promotion of reforestation initiatives and the creation of urban forests in municipalities across the country

Assisted in translating the coalition's goals into relatable content, emphasizing the link between water security, climate change adaptation, and sustainable development

This role demonstrated expertise in managing complex multi-stakeholder communications, translating technical water management concepts into accessible content, and driving engagement across diverse audiences to support national water security efforts.