Udisea (2016)

I was a key part of the team in charge of creative production and social media strategy for Udisea, an innovative web entertainment project targeting US Hispanic Millennials and Gen Z audiences. As part of a small, agile team within Univision's entertainment business line, I was responsible for the following initiatives:

Conceptualized and produced high-quality short-form comedy content, including animated series and live-action productions

Managed cross-platform content distribution across YouTube, web, and various social media channels

Developed and implemented engaging social media strategies to grow and retain a young, diverse audience

Generated innovative content ideas for new productions, ensuring alignment with brand voice and target demographic preferences

Collaborated closely with team members to optimize workflow and maximize creative output within resource constraints

This role showcased my ability to wear multiple hats in a fast-paced digital entertainment environment, combining creative production skills with strategic social media management to drive audience engagement and brand growth.