SIMA (2018 - 2021)

Led comprehensive communication strategies for SIMA, a cutting-edge decision support system for sustainable river basin management. Responsibilities included:

Developed and executed multi-faceted communication plans to explain SIMA's complex functionalities to diverse stakeholders, from academics to local fishermen

Created engaging audiovisual content, including promotional videos, infographics, and social media posts to showcase SIMA's capabilities and impact

Produced technical documentation and user-friendly guides to facilitate understanding and adoption of the tool across various user groups

Managed the communication aspects of related projects like MiPez, an app for freshwater fishers, integrating it into the broader SIMA ecosystem

Collaborated with cross-functional teams to ensure accurate representation of scientific and technical information in all communication materials

Contributed to stakeholder engagement strategies, supporting the tool's adoption and use in sustainable development planning

This role demonstrated expertise in translating complex technical concepts into accessible content, driving engagement across diverse audiences, and supporting conservation technology adoption.