2025 Content Strategy and Notion Systemization
Lo Madden
Verified
The ERG Movement needed a more organized, efficient, and scalable way to manage their marketing content.
In 2 months, I helped the company build a clear, structured content system that made planning and production easier.
The Work
The content management system was built fully customized to meet the ERG Movement's priorities. Tasks included:
organize and categorize existing content for easy access and repurposing
restructure the content creation process with a workflow for ideation, feedback, and approval
plan and schedule content in advance with a fully mapped-out strategy for multiple platforms - LinkedIn, YouTube, blog, email
The Results
Saved ERG Movement 30%+ of their monthly content planning time
Created a simple, repeatable system that works year-round
Reduce wasted hours spent on content organization and ideation every month
The ERG Movement now has a clear roadmap for their content and an optimized system for keeping their audience engaged throughout 2025.
The ERG Movement is a company that supports employee resource groups (ERGs), focusing on diversity, inclusion, and workplace culture. You can learn more about them here.
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What the client had to say
Couldn't be happier with my experience working with Lo! Incredible and I'm looking forward to continuing to work together!
Maceo Owens, The ERG Movement
Dec 21, 2024, Client
Posted Feb 20, 2025
A custom-built Notion workspace project for a B2B consultancy specializing in the ERG space. Social media strategy & calendar management included.
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3
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146
Timeline
Nov 6, 2024 - Dec 20, 2024
Clients
The ERG Movement
