Video Series: Founder BTS - Documentary Style Edits
HARON OKOTH
Verified
Currently Wines Rebranding Video Series: Founder BTS - Documentary Style Edits
Haron did amazing on this project, and I plan on getting him involved with lots more editing in the future. He understands story, which is the most important trait in a good editor.
⭐⭐⭐⭐⭐
Connor Lewis - Executive Producer, Studio Lewis
🔖Scroll to the bottom to watch the final videos
Client:
Currently Wines is a Boston-based wine company formerly known as Proud Pour.
Project Description:
🎯The Need
Proud Pour was undergoing an acquisition led by its current CEO, Daniel Rodriguez, which prompted a rebrand effort.
This project partnership came about from a collaboration with Connor Lewis, Executive Producer - Studio Lewis, and the goal was to bring the Proud Pour audience behind the scenes to experience what the rebrand experience looked like for Daniel, the impactful initiatives they were spearheading, while building the new face of the brand into Currently Wines.
My Role (Video editor):
This was a huge collaborative role between Daniel (CEO), Connor (Executive Producer), Taylor (Videographer), and me as the Video Editor. My task was to take all the RAW footage from the shoot with the CEO and come up with a compelling story for the audience, and create both long-form and short-form content.
What each video required:
On brand editing
Clear, concise, and engaging video
Motion graphic animation
Creativity and suggestions for strategic content
Music and sound
Color grading
Collaboration with the team for professional content and on-schedule delivery
Final Delivery:
Click to 👉🏾 watch the series on the official Currently Wines website
Unofficial, unlisted YouTube video links to my portfolio:
Video 1: Backstage - Sourcing our wine
Video 2: Backstage - The Rebrand
Video 3: Backstage - Oyster Restoration
Video 4: Q&A With the Founder
Video 5: Backstage - Our Values
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What the client had to say
Haron did amazing on this project, and I plan on getting him involved with lots more editing in the future. He understands story, which is the most important trait in a good editor.
Connor Lewis, Studio Lewis
Feb 2, 2025, Client
Posted Feb 20, 2025
Rebranding Video editing, storytelling & motion graphic design for the company "Currently" a Boston-based wine company formerly known as "Proud Pour" with CEO.
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Timeline
May 30, 2024 - Feb 1, 2025
Clients
Studio Lewis
