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FAQs

What key performance indicators (KPIs) should I identify to measure the success of a freelance digital marketing project?

To effectively measure the success of your digital marketing project with a freelancer, identify KPIs such as conversion rates from campaigns, engagement metrics on social media platforms, website traffic changes, lead generation numbers, and return on advertising spend. Establishing clear KPIs will help ensure that both you and the freelancer have aligned expectations and can track progress accurately.

How can I ensure that the deliverables agreed upon with a freelance digital marketer are clearly defined and met?

Outlining a detailed project scope will ensure that the deliverables are clear. This should include specific tasks, deadlines, objectives, platforms for campaigns, and any other essential details. Regular communication and progress reports are also crucial to ensure that the freelance digital marketer fulfills all deliverables as expected. Setting up a timeline and check-in points for progress updates can help keep the project on track.

What should I include in the onboarding process for a freelance digital marketer to ensure they understand my brand and goals effectively?

During the onboarding process, provide the freelancer with comprehensive information about your brand, including your mission, vision, target audience, current marketing strategy, and any brand guidelines. Supply them with past campaign data and insights to help them understand what has worked previously. Clearly outline your project goals and any specific expectations you have. This will ensure that the freelancer can align their strategies with your brand’s objectives seamlessly.

Who is Contra for?

Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.

What is the vision of Contra?

Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.

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FAQs

What key performance indicators (KPIs) should I identify to measure the success of a freelance digital marketing project?

How can I ensure that the deliverables agreed upon with a freelance digital marketer are clearly defined and met?

What should I include in the onboarding process for a freelance digital marketer to ensure they understand my brand and goals effectively?

Who is Contra for?

What is the vision of Contra?

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