Campaign Management: "Scale" Plan by Sydney Dixon

Campaign Management: "Scale" Plan

Sydney Dixon

Contact for pricing

About this service

Summary

Go big or go home. The Scale Plan is your all-in, multi-platform media engine — built to drive aggressive growth, outpace competitors, and dominate your space. With 12 high-performing campaigns across 3 platforms and fully custom ad creative, we surround your audience and turn clicks into customers at scale.

Led by a team fluent in the playbooks of Big Tech and millions in managed ad spend, we bring enterprise-level strategy to your brand — with daily optimization, full-funnel cohesion, and a relentless focus on ROI.

Process

Initial consulting call is scheduled.

Digital Marketing Audit is conducted across owned and paid media (turnaround time: 3-5 business days)

Advertising campaigns are set up (if necessary).

Weekly reporting, insights, and change log is communicated to client.

Monthly performance reviews are scheduled.

What's included

Strategy & Setup
Platform selection & strategy (Google, Meta, YouTube, etc.) Conversion-focused campaign structure across funnel stages (awareness, consideration, conversion) Audience research, segmentation, and targeting Pixel & conversion tracking setup (via GTM, GA4, or platform native tools) CRM & website integration support (as needed)
Campaign Management
Up to 3 ad platforms Up to 12 live campaigns (balanced across platforms and funnel stages) 4 unique ads per campaign (copy + creative tailored to audience & objective) Daily campaign optimization (M-F) Custom landing page direction or CRO recommendations A/B testing of creative, copy, and CTA Dynamic retargeting setup Bi-weekly performance checks & optimizations Budget pacing and performance monitoring
Creative
Graphic design Ad copywriting by performance-trained marketers Custom graphics (static or animated) Video creative support (editing from client-provided content or using stock elements) Platform-native formatting for all assets (ratios, text overlays, CTAs)
Reporting & Collaboration
Bi-weekly performance updates (wins, optimizations, next steps) Monthly analytics report with insights, learnings & strategy pivots Slack or email support for quick questions Access to our marketing director for high-level strategy guidance

Example projects