What's included

• Strategy & Setup

  Platform selection & strategy (Google, Meta, YouTube, etc.) Conversion-focused campaign structure across funnel stages (awareness, consideration, conversion) Audience research, segmentation, and targeting Pixel & conversion tracking setup (via GTM, GA4, or platform native tools) CRM & website integration support (as needed)

• Campaign Management

  Up to 3 ad platforms Up to 12 live campaigns (balanced across platforms and funnel stages) 4 unique ads per campaign (copy + creative tailored to audience & objective) Daily campaign optimization (M-F) Custom landing page direction or CRO recommendations A/B testing of creative, copy, and CTA Dynamic retargeting setup Bi-weekly performance checks & optimizations Budget pacing and performance monitoring

• Creative

  Graphic design Ad copywriting by performance-trained marketers Custom graphics (static or animated) Video creative support (editing from client-provided content or using stock elements) Platform-native formatting for all assets (ratios, text overlays, CTAs)

• Reporting & Collaboration

  Bi-weekly performance updates (wins, optimizations, next steps) Monthly analytics report with insights, learnings & strategy pivots Slack or email support for quick questions Access to our marketing director for high-level strategy guidance