Sydney Manza
Executed end-to-end direct response, consideration, and brand awareness Google Ads display and search campaigns for Amazon hourly jobs. Performed in-depth audit and analysis of account strategy. Proposed tactics based on advertising best practice and collaboration with strategists, Google Ads account executives, and the business.
Delivered applications for open positions across the United States and Canada. Decreased year-over-year cost per action by 40%. Increase average click through rate by over 200%, and decreased average cost per click by over 20%.
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