Spotify Campaign

Sydney Manza

Marketing Strategist
Public Relations Manager
Digital Marketing Specialist
Spotify
  • Set up a Spotify organic and paid advertising campaign to promote a local artist's music and nurture their online audience.
  • Worked with playlist curators to place on organic playlists on Spotify.
  • Launched and managed a paid Spotify Ads campaign to reach the artist's target audience.

Results:

  • 93,000% increase in organic Spotify listeners.
  • 381% increase in songs saved by listeners.
  • 410% increase in songs added to playlists.
  • 784% increase in followers on Spotify.
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