TEDx Boulder | Content and Logo

TEDx needed a distinctive logo and content set for their 'Chaos and Order' event in Boulder. Inspired by collage, graffiti and album cover artists, I created a logo and a variety of Instagram posts that played on the oxymoronic theme in a way that was visually interesting whilst remaining accessible and professional.

To match the contradictory nature of the event's theme, we explored contrasting textures throughout this project. Namely, we opted to use organic, paper and paint textures, overlaying neat, sans-serif typography.

- Andrew, TEDx Boulder

In order to create visual contrast, and to aptly use TED's brand identity, we heavily focussed on colour for this project, with red and black being our accents and through lines. It was important that colour contrast was used successfully to ensure that all text was legible, and graphical assets stood out.