Blooming Club Co. are a floral subscription service who ship flowers through your letterbox. They needed a feminine, social media friendly visual identity that felt equal parts fresh and traditional.

To create that traditional florist feeling, we took our brand colours from nature and added flowing flourishes to our custom typography.

A large part of the development of Blooming Club Co.'s visual style included the design of their packaging. We went for colourful, bespoke illustrations of some of their best-selling flowers and bold, playful branded typography.