Seasoned holistic search marketer with over 10 years of experience integrating SEO & SEM strategies into the marketing mix (from awareness to conversion and everywhere in-between).
I managed SEO at X-Chair beginning in 2023, and focused mainly on on-site and technical improvements
American Apparel (note: the American Apparel website migrated to a ".com" domain around the time of its acquisition by Gildan; data from Semrush)
I managed at SEO at American Apparel from 2011 - 2017, and just like with Timbuk2 I focused on 'comprehensive SEO' improvements (inclusive of on-page, off-page and technical SEO)
Increased average monthly non-brand keyword revenue 37% and achieved first page SERP rankings for 100+ transactional keywords (while reducing paid-search spend 24%)
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Posted Jul 30, 2024
Seasoned holistic search marketer with 10+ years experience.