Exemplis | Digital Marketer + Marketing Analyst
Sean Singleton
About Exemplis: Exemplis is a leader in direct-to-consumer e-commerce, encompassing the following brands: (I was primarily focused on Timbuk2, X-Chair and Mavix)
Check out more about Exemplis:
Project goals:
Manage all digital marketing for Timbuk2
Lead marketing analytics for all Exemplis direct-to-consumer brands
Lead GA4 migration (inclusive of event mapping and QA testing)
Manage SEO for all Exemplis direct-to-consumer brands
Project results:
Developed and managed advertising strategy and budget allocations for SEM, paid-social, and affiliate channels, overseeing a $1M annual budget and applicable vendors/agencies
In partnership with HawkSEM, average monthly SEM revenue increased 102% and paid-social revenue increased 167% through full-funnel advertising strategies and cross-device conversion rate optimizations
Increased average monthly affiliate revenue 23% through product-review listicle inclusions and creator-activations
Managed lifecycle marketing; including email and SMS content calendar, creative briefs, and campaign/flow creation
Increased average monthly email revenue 8% and SMS revenue 11% by focusing on retention, subscriber growth, creative testing, persona creation and audience segmentation
Tested-into primary email template used throughout campaigns:
Managed organic search (SEO) efforts, improving website visibility and driving increased traffic across devices
Increased average monthly non-brand impressions 124% and non-brand clicks 315% through on-page, off-page, and technical SEO improvements, collaborating with E-Commerce, Creative, and IT teams
Managed organic social media strategies, resulting in increased brand awareness and higher engagement rates
Increased aggregate social audience size 7% and increased aggregate social engagement rate 54% through creative testing, micro-creator activations, and prioritizing ‘engagement-first’ content (e.g. monthly giveaways, brand-collaborations and seasonal content)
Created a comprehensive social media audit (non-public brand details have been removed): http://bit.ly/3Wy2cT6
Successful brand-collab social content examples:
Timbuk2 x League of Legends collab: https://www.instagram.com/p/CguQWGlFBDN/
Timbuk2 x ASTRO Gaming collab: https://www.instagram.com/p/Cewtsm-F8_m/
Timbuk2 Halloween capsule collection (Highest engaging social content in a 12-month window; collection sold out on launch day): https://www.instagram.com/p/CyeENs2vJpH/
