Peak Season Promotion for Agriscience Brand
Hans Bellani
Verified
About the Brand: Corteva, Inc. is a major American agricultural chemical and seed company that was the agricultural unit of DowDuPont prior to being spun off as an independent public company. It deals in various crop protection & yield maximising range of products.
Objective: Execute a branding campaign to promote the brand's portfolio to the right audiences during the peak season. Create a segmented outreach plan with a product-wise and region-wise approach.
Deliverables
Develop and manage Facebook and YouTube paid campaigns.
Create and maintain a real-time dashboard for tracking campaign performance.
Provide weekly reports on campaign progress and metrics.
Execute media planning to achieve cost and reach targets.
Adjust strategies based on performance data and client feedback.
Results
HPHS/HPLS targeting approach with 98% pincode match rate.
~30Mn+ people reached @ an avg frequency of 2.
13Mn+ video views generated amongst the TG.
A massive 30% avg engagement rate & 130k+ clicks.
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What the client had to say
Working with Hans has been great experience for the last couple of months. He's well versed with his media game and would be great asset for anyone looking to deploy digital media across any stage of the funnel.
Paras Johar
Dec 16, 2024, Client
Posted Dec 28, 2024
Executed a branding campaign, achieving 30M+ reach, 13M+ video views, and 30% engagement via tailored Facebook & YouTube strategies and real-time tracking.
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Timeline
Sep 24, 2024 - Dec 16, 2024
Clients
Corteva Agriscience
