Peak Season Promotion for Agriscience Brand

About the Brand: Corteva, Inc. is a major American agricultural chemical and seed company that was the agricultural unit of DowDuPont prior to being spun off as an independent public company. It deals in various crop protection & yield maximising range of products.

Objective: Execute a branding campaign to promote the brand's portfolio to the right audiences during the peak season. Create a segmented outreach plan with a product-wise and region-wise approach. 

Develop and manage Facebook and YouTube paid campaigns.

Create and maintain a real-time dashboard for tracking campaign performance.

Provide weekly reports on campaign progress and metrics.

Execute media planning to achieve cost and reach targets.

Adjust strategies based on performance data and client feedback.

HPHS/HPLS targeting approach with 98% pincode match rate.

~30Mn+ people reached @ an avg frequency of 2.

13Mn+ video views generated amongst the TG.

A massive 30% avg engagement rate & 130k+ clicks.