Comprehensive Digital Strategy for Luxury Furniture Brand

About The Brand: Craftsmill is a niche luxury brand focusing on solid wood furniture app which is design obsessed & quality conscious. The brand focuses on bringing global designs to all aesthetes with easy and provides customization wherever needed.

Objective: Back in 2021 when the brand was kicking off and moving from an Instagram page to a full-fledged business, it was required that the sales support the ongoing expansion & I was brought in to lead marketing as an independent consultant.

Deliverables:

- Building the campaign strategy

- Creation and optimisation of Campaigns

- Regular creative refresh

- Reporting and analysis

Results:

- Increased sales bringing the ROAS 5x from 1.1 to 5.3

- Increased awareness bringing in 3x organic search volumes & 7x organic website traffic.

- Increased customer LTVs by 3x

- Scaled the business from $5000 per month to $50,000 per month in sales