Performance Marketing Campaign for a Travel Business

Client: Abhibus/Facebook

About The Brand: “Abhibus”, now acquired by Ixigo is one of the biggest online bus ticket booking platforms with almost whole market dominance in South India.

Objective: This project was conducted while I was consulting for Facebook helping them grow their travel vertical clients. The requirement was to uplevel the efforts on Abhibus’ end and help them grow their performance.

Deliverables:

- Creating the full funnel strategy.

- Getting Dynamic Ads (Catalog Ads) integrated for them.

- Making sure the API integrations & pixels are in place.

- Growing sales with lower CPA & CPI.

Results:

- Created and implemented the full funnel dynamic ads strategy, which gave a ROAS of 57 and a CPA of only $0.2.

- Brought down CPA by 2.3X.

- Increased ROAS by 2.2X bringing it to 12.65.

- Brought down CPI by 2X.