A Breakthrough Influencer Campaign for Mobile Brand

Client: Infinix (Under Verse Innovation’s Employment)

About the Brand: Infinix is a leading entry level smartphone brand and has been into groundbreaking innovations since the beginning.

Campaign Brief: Infinix was launching their new phone which was their first breakthrough into the mid segment phones from entry level, for which they wanted an influencer campaign which was breaking through barriers.

The brand had the TVC, but wanted to amplify that using Verse’s influencer marketing capabilities and Infinix being my account I spearheaded the campaign for them. Starting from brief management to influencers shortlisting to getting scripts done to production and delivery.

We chose 4 KOL & 10 Cat B influencers from Instagram who were known for their own breakthrough journeys in the society and let them lead the conversation.

The effect? We had many mainstream celebrities chiming into the conversation even organically sharing the influencers videos on their stories praising the amazing messaging that we have come up with.

Results & Deliverables:

- 4 KOL & 10 Cat B influencers

- 4% average engagement rate highest at 21% for a KOL

- 11 organic celeb engagements (Comments, Likes, Re-shares)

- ~100Mn potential reach.