Case Study #1
Stojan Peposki
Case Study #1
How we managed to win US top 5 ranking positions for Lucky Media
Starting point
Lucky Media, a digital agency from Dallas, TX, is making a name for itself in the tech industry.
Clutch has recognized them as one of the top Laravel Development Agencies, which is pretty impressive. Also, they’re a Certified Statamic Partner, meaning they’re really good at creating fast, sleek websites using their highly rated Statamic starter kits.
But even with their deep tech smarts and a track record of of success, they ran into a challenge when it came to getting noticed on Google for the right keywords.
This was the case even though their website was technically optimized – it was quick, looked great, and was decked out with all the right on-page elements.
Main Goals
They aim to rank for keywords such as “Laravel Agency Dallas” and “React Native Agency Dallas,” focusing primarily on securing a ranking in the Dallas area.
They consider any additional achievements beyond this to be a bonus.
Our team not only met but also exceeded the client’s expectations by achieving the dream goal of ranking high on Google for specific keywords in the US, all without the client’s knowledge.
Check out our case study to see how we turned the impossible into possible.
The results
After all the changes we made based on my SEO strategy, the results soon came.
Lucky Media’s good reputation and the quality backlinks they had allowed us to quickly climb into the top 5 positions for the desired keywords.
Keyword: Laravel Agency Dallas
Keyword: React Native Agency Dallas
Keyword: Next.js Agency Dallas
Ranking not only in Dallas but also in Texas ✅
Keyword: Next.js Agency ТX
Keyword: React Native Agency ТX
Keyword: Laravel Agency TX
The Dream Outcome ✅
Our biggest win was starting to rank for terms in the whole USA. That was a sign that we had done a good job, and we found the strategy we needed to rank.
Keyword: Next.js development Agency (USA)
Keyword: React Native Development Agency (USA)
Keyword: Statamic Development Agency (USA)
Keyword: Laravel Development Agency (USA)
The Strategy
Maintaining the brand’s voice and visual style was crucial. Our strategy to improve rankings was created without changing the primary philosophy of the website.
At first, we focused on improving the website structure. A clear site structure makes it easier for search engines to crawl and index the site. We created separate pages and targeted separate keywords on each page, allowing for more precise optimization and better user experience.
We leveraged a lot of data from Search Console and Analytics to see which keywords were getting impressions and where our optimization efforts should be concentrated.
By analyzing this data, we were able to identify right keywords that were on the cusp of ranking high but just needed a slight push. This approach allowed us to make informed decisions on where to focus our SEO efforts for maximum impact.
Next, we dove into on-page SEO tactics. We carefully optimized meta meta titles and descriptions, ensuring they were both compelling for users and included our target keywords. This balance was key; it’s essential to appeal to the algorithms that determine rankings, but ultimately, real people are the ones reading these snippets.
Conclusion
In summary, our strategic approach to SEO delivered significant improvements in website rankings and traffic, all while faithfully preserving the brand’s unique voice and visual identity.
By optimizing website structure, refining on-page elements, creating targeted content, and building authoritative backlinks, we achieved our goals in a balanced and effective manner.
LET'S CREATE YOUR SEO STRATEGY FOR SUCCESS
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Posted Mar 25, 2025
This case study will take you through the journey of how I boosted Lucky Media's online presence, shooting them up as one of the top 5 software agencies in the…
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