AWAL aimed to propel Djo’s track “End of Beginning” to the top of the UK charts. Joe Keery, famously known from the Netflix series Stranger Things, has a strong fanbase that we leveraged in this campaign. To achieve the goal, I collaborated with AWAL to craft a targeted Spotify and YouTube campaign that ran for four weeks. The strategy focused on maximizing reach and engagement through a combination of Spotify reach campaigns, including an artist’s liner, and optimized YouTube ad placements like bumper ads to drive awareness and streams.