What key qualifications should I look for in a freelance brand strategist on Contra to ensure they align with my brand's vision?
You should look for a brand strategist with a strong portfolio that demonstrates their ability to develop brand strategies that align with diverse brand visions. It’s important that they have experience in your industry or similar sectors, as this knowledge can significantly contribute to understanding your brand's unique needs. Additionally, review their case studies to see evidence of how their strategies resulted in tangible improvements for other brands.
How should I structure my project brief to ensure the prospective freelance brand strategist understands my expectations and deliverables?
Your project brief should provide a clear overview of your brand's current status, including its mission, vision, and any existing brand guidelines. Specify the objectives you aim to achieve through their brand strategy work and outline all deliverables you expect. Be specific about timelines, strategic goals, and how outcomes will be measured. Providing this information will help the strategist evaluate whether their skills and expertise are a match for your project requirements.
What key elements should I discuss with the freelance brand strategist in our initial meetings to kick-off the project successfully?
In your initial meetings, it's vital to discuss and agree upon the project's scope, deliverables, timeline, and success metrics. Clearly communicate your brand's current challenges and long-term goals. Setting up regular check-ins and communication protocols from the start will help keep the project on track. It's also beneficial to establish a collaborative atmosphere where feedback is encouraged, ensuring both parties are aligned with the strategic direction.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
