Beyond a vibrant and electric color palette lies a strategic shift - B2B and B2C converge in a dynamic new expression.This isn't a facelift; it's a declaration of unwavering commitment to a connected future.

With a strategic shift from a B2B focus to a versatile B2B/B2C approach, the new identity exudes a youthful and fresh vibe. This vibrant energy is augmented by an ‘electric color palette’ featuring neon green, bright red, and a vivid primary purple, encapsulating the brand’s dynamic evolution.