Store-In-Store: Seamless customer experience across brands.

Elken Chong

3D Designer
Graphic Designer
Brand Strategist
Adobe Illustrator
Adobe Photoshop
Fusion 360

Crafted for the Auto-Pacific Group, our POS design series transforms in-store experiences for their renowned brands: CruiseMaster, Hayman Reese, Thetford, and Rola. With consistent 3D designs, each brand's essence is preserved while creating a unique visual language.





Response:

These ‘store-in-store’ spaces immerse customers in flagship products, blending brand narratives seamlessly. The installations provide unobstructed views of product ranges, accompanied by contextual insights. Custom joinery ensures durability, and select designs feature engaging mechanisms for a lasting impression.








Images were rendered using Fusion 360 built-in render engine for internal pitches purposes only.

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