Email Marketing Copywriting for ecommerce brands (white labelling)

I've written many emails for various e-commerce brands for over a year. I have written these while white labelling, so brands have been removed from the email content.

I’ve written sales-boosting emails for seasonal campaigns, sales launches and sequences including: welcome/nurture, abandoned cart, re-engagement/win-back, giveaways + special deals, connection pieces, feedback/review requests and brand roundups.

I am versatile in adapting different tones of voice for each brand and considering each brand's personality.

Here are a few of my favourites...

Subject Line: Sweeten the deal 🍬 Preview Text: Buy 2 backdrops, get 1 FREE

Hold on to your buns [Name],

We have something sweet for you!

We’re celebrating our talented bakery and dessert photographers with an incredibly luscious deal to get the inspiration going.

Choose from double-sided, single-sided and all sizes.

Everything is out for the taking, just like a mouth-watering dessert-tasting platter. 🧁

And that’s not all,

We’re also rolling out FREE shipping!

Give your content the attention it’s been craving with this money-saving offer — that’s even more affordable than most of our bundles!

But don’t drift into a food coma. This offer is available for a limited time ONLY.

[Brand sign off]

Subject Line: Be prepared for the big day Preview Text: Why we’re here to help

Hi [Name],

We just wanted to check in with you now that it’s been a few days since you downloaded your hospital checklist. Have you had a chance to have a look at it yet?

This checklist was specially made for first-time mamas, but also any mama who wants to reduce stress, overwhelm or anxiety in the lead up to ‘the big day’, a.k.a their delivery!

We want to help you in any way we can to make sure you’re prepared so that you can focus on the beautiful moments that are about to take place. 🥰

You can click here to grab another copy of your checklist. [link to download]

While you’re here, we want to let you know we’re here for you at any stage of your pregnancy.

We know how challenging it can be to stay comfy when your body is changing.

We aim to bring silky, soft, and super comfortable bamboo bodywear to pregnant and nursing mothers that has them looking and feeling amazing.

Bumps and boobs are the most special things ever when it comes to babes, and we believe in wrapping them up in the pure delight of Mother Nature.

Just as she intended — after all, she's a mother too! 🌱

So, don’t forget about your much-needed comfort during this time. You deserve to have easy, super-softness for any stage of your pregnancy.

[Brand sign off]

Subject Line: Your next star-studded party starts here 🍾 Preview Text: There's always time for drinks!

[Name],

FOMO can be a powerful thing! 😭

It can make you feel down about all the things you wish you had time for.

Or, it can actually motivate you to make sure you don’t miss out next time.

Hayley’s everyday life can often look like those 10 blurred photos on your phone you didn’t even realise you took at that party.

And because her calendar is so packed full of tasks: work, getting her kids to basketball training, never-ending housework or errands — she often misses casual night with the girls where she just wants to unwind and let off some steam.

But, after Hayley finishes her second coffee for the day, she remembers a hot hot hot weekend is coming up. What a perfect time to get the girls together to celebrate with some ice-cold drinks!

But, she doesn’t want this to be a mediocre soiree where her guests find the lamest excuse to be first to pike out.

So she whips out her wallet and purchases a couple of [brand hidden] glass coolers, covered in sparkling diamantes and a handy detachable lanyard.

Then, she thought, “What about my friends who prefer cans?” so she also adds a couple of dazzling can coolers to keep hands dry.

But then, her collection won’t be complete without a show-stopping leopard print bottle cooler, DUH!

And the best part? Her collection is super affordable. No breaking the bank and she can have gorgeous drink accessories that elevate the party to the max that she can use over and over again.

Plus, she totally deserves it!

Want to join Hayley’s party?

[Brand sign off]

Subject Line: 3 ways to get what you want 🎁 Preview Text: 20% off Mother’s Day sale

Hey [Name],

Is your hubby a little bit ‘clueless’ when it comes to finding you a good Mother’s Day gift?

Because you hinted last year that you wanted a [brand hidden] bag, but what did you get?

Flowers and chocolate.

Boring!

We could tell you to forward this email to him, but let’s face it, he doesn’t check his emails — like ever.

So, you could:

1. 📳 Send him a text with 3 things you want for Mother’s Day. Pop your choice of [brand hidden] bag at number 1, and add this link to the 20% off sale, emphasising how cost-effective it is!

2. 🪄 Use your ‘mind magic’. Mention the [brand hidden] sale a couple of times a day and drop it into basic conversation. It will stick in his head in no time. This will make it easier for him when he’s coming up with ideas because the thought will come to mind exactly when he needs it.

3. 🛍️ Make a pile in the middle of your bedroom of all your broken bags warn out from trips to the beach, pool — you name it. When he asks, “What’s with the bags?” Tell him you’re thinking of replacing them with a [brand hidden] bag and conveniently show him the 20% off sale on your phone.

How do those ideas sound?

But make sure you put your plan into place real soon because your 20% off deal ends on 8/4/24.

Use code [CODE] at checkout.

P.S. If you’re in Western Australia or the middle of Australia, please order before 1st May to ensure your goodies arrive in time for the big day.